![]() If you aren’t sure what your personas or scenarios might be, gather some colleagues and try an affinity diagram in Lucidchart to generate ideas. Although you may target multiple personas, choose just one persona and one customer scenario to research and visualize at a time. How to create a customer journey mapĬustomer journey maps can become complicated unless you keep them focused. Making the investment to map your customer journey and solidify that process as part of your company’s DNA can result in significant advantages in your competitive landscape, making your solution the go-to option that customers love. Yet, according to Hanover Research, only 47% of companies currently have a process in place for mapping customer journeys.
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